As a digital advertising chief, you understand that prospects count on entry to information, merchandise, and providers how and when they need. Learn how Acquity Group, part of Accenture Interactive, helped MSA – The Safety Company unify its backend infrastructure in order that the company may make the most of its digital presence, managing international messaging and product content more successfully.
In an effort to draw attention to the difficulty, the corporate launched a campaign titled #Catmegeddon In line with a spokesperson at the firm, the purpose was to attach smoking to something that their viewers cares about: their pets. Most digital media, together with web sites, social media and cellular advertising is way easier to trace than conventional advertising media such as print promoting.
You will learn by palms-on expertise on actual-life projects collaborating with your fellow ‘Squares’, and be taught instantly from trade specialists who work on the forefront of digital strategy and leadership development. Loyalty cards are quickly going digital, with companies like Punchcard and Stomach providing easy-to-manage loyalty packages to your clients with smartphones.
That is an entry stage workshop for folks with little or no understanding of social media, or for individuals who are at the moment only utilizing it in their private lives. Nonetheless, having profiles on the social media platforms your target market is lively on is essential for your online relevancy.
It is advisable to know your prospects as individuals if you want to ship seamless buyer experiences. The key goal is to advertise brands via numerous forms of digital media. You will depart with sensible methods to optimize your model strategy both on-line AND offline.